An Overview of Survey Question Types

An Overview of Question Types

Adding a new question to your survey is easy and can be done quickly. New questions are added by clicking the "New Question" image on the left sidebar.  Simply select the question type you'd like to use and add your question inline on the page. Available question types include:

Multiple Choice - Select one or more of the following options 
Rating - Allows a person to rate based on a scale of 1-N
Short answer - A free form text field for open-ended questions
Picture Choice - A multiple choice question with pictures as options
Rank - Allows a person to stack rank a series of options  
Form - Proves free form entry of text from multiple defined fields
Slider - Allows a person to define how the feel on a spectrum
Grid - Provides a simple way to ask a question with multiple items (for multiple choice or rating)
Net promoter Score - Provides a way to ask the industry standard NPS question (0-10) 

Special Getfeedback for Salesforce Plan Questions Include:

Salesforce Lead Form  -  Uses our form type question to add leads automatically to your Salesforce org. Select which information you'd like to collect about your leads and we'll automatically set up the mappings for you as well.

Salesforce Contact Form - Uses our form type question to add contacts automatically to your Salesforce org.
 Select which information you'd like to collect about your contacts and we'll automatically set up the mappings for you as well.

Special Campaign Monitor Questions Include:

Email Subscriber Form - Allows for you to add to or update your Campaign Monitor list of subscribers by directly connecting to your Campaign Monitor account. Allows for you to select your list and add in form fields to collect information.

Multiple Choice Questions

Multiple Choice questions are the most common question type, and provide the ability to present a series of options to your audience.  In some cases, it may be desired for the response to include more than 1 answer to a question, which is possible by selecting the "Allow Multiple Answers" setting on the question.  There are no limits to the number of answers you may include, however it is a best practice to limit the number of answers to no more than 5.  

A sample multiple choice question:

Rating Questions

Rating questions provide the ability to get feedback on a particular product or service, which is commonly represented with a question similar to "How did we do?" and with the answers represented as a series of shapes, such as stars.  It is commonly understood that the higher the number given, the better the rating.  With GetFeedback it is possible to edit the number of rating choices (ie 3, 5, 10) and edit the shape of the rating (ie stars, hearts, circles)

A sample rating question:

Short Answer Questions

Short answer questions are commonly used to collect miscellaneous, unguided, feedback from an audience.  There is no limit to the number of characters a user can enter for a Short Answer question.  TIP:  It should be noted that short answer, or open-ended, questions are taxing for the person responding to the survey, and that many short answer questions that are marked as required have been shown to impact survey completion rates.  

A sample short answer question:

Picture Choice Questions

Picture choice questions act like a multiple choice question, with the answers displayed as pictures instead of text.  This is very useful for surveys that have quality image assets to display as pictures.  Simply upload a picture for each question and type an answer choice in the box below.  

Please note: As this question is made to look great on all mobile devices you cannot change the size of the photos at this time.

A sample picture question:

Rank Questions

Rank (or Stack Rank) questions provide the ability for a survey respondent to place a series of items in priority order.  Like short answer questions, ranking questions are more taxing for the user because they must stop and think about all the answers before ranking them.  Since many respondents tend to skip these questions, it is a good idea to randomize the order of the answers to ensure a quality set of results

A sample rank question:

Form Questions

Form questions are commonly used for collecting specific pieces of information about the person responding to a survey.  For example, some surveys collect information such as Name and Email Address (which can also be accomplished automatically), event registration surveys tend to collect additional information about attendees (such as meal preferences or a twitter handle), and employee surveys tend to collect additional information (such as data from another corporate system).  Form questions can contain an unlimited number of fields, but we recommend limiting the number of fields to 3 or fewer on most surveys.

You can also create custom drop down menus so your users can select a set ragne of answers. To set that up, open a form style question and choose "Edit Custom Drop Down" and name the list. For example "Colors" and then add the colors that you'd like your users to choose from -

A sample form question:


Slider Questions

Slider questions (often referred to as Slider Bar question) provide the ability for a survey respondent to give an answer that lies on a spectrum.  For example, many questions that might start with "How do you feel..." allow the user to define their answer on a scale between 2 endpoints.  The resulting answer is then translated to a number on a scale between 0-100 for subsequent analysis

A sample slider question:

Grid Questions (Multiple Choice or Rating)

Grid questions provide for the ability to ask the same question about a series of different items.  For example, "How would you rate our service on the following:  Price, Quality, Cleanliness, Professionalism, etc."  Instead of creating a separate question for each item, a Grid question allows the respondent to flip through the various items within 1 question.  However, please beware, although there is an appearance of simplicity by combining multiple questions into 1 question, grid questions are commonly taxing on the user, so a best practice is to avoid a survey with multiple grid questions.

A sample grid question:

Net Promoter Score (NPS) Questions 

The Net Promoter Score (NPS) methodology is based on asking customers a single question that is predictive of both repurchase and referral: "On a scale of zero to 10, how likely are you to recommend our business to a friend or colleague?" The survey responses provided are classified as follows: People who rate you 0 through 6 are known as Detractors, those who rate you 7 or 8 are known as Passives, and those who give you a 9 or 10 are known as Promoters.

The final Net Promoter Score (NPS) is calculated by subtracting the percentage of respondents that are labeled Detractors from the percentage of respondents that are labeled Promoters. So NPS equals the percent of promoters minus percent of detractors. The final value can range anywhere between -100 to 100.The great thing is that, with GetFeedback, you don't even need to mess around with spreadsheets to calculate your Net Promoter Score. The GetFeedback summary report automatically calculates your Net Promoter Score and displays it with a visual histogram

A sample Net Promoter Score (NPS) question:

Salesforce Ready Forms

Customers on our Salesforce plan have the option to use Salesforce Ready forms - these forms will automatically create either a new Lead or Contact in your Salesforce org. You will first choose the fields in Salesforce that you'd like to include in your form and then viola! We'll automatically set up the mappings so you've got a Salesforce ready form.

A sample Salesforce Ready Lead Form:

Campaign Monitor Email Subscriber Form

Using a Campaign Monitor Email Subscriber Form will allow you collect information from your users and automatically update your subscriber list in Campaign Monitor. You'll want to choose the list to update and then add the fields you'd like to capture from your users. 

Example of a Campaign Monitor Subscriber Form:

For additional information,please view all of the Survey Creation articles.

Related Articles

Supported Salesforce Field Data Type Mappings

Adding Images and Video to a Question

The Basics of URL's and Merge Fields


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