If you are sending GetFeedback surveys to known individuals using a Campaign Monitor list, you might want to attribute specific responses to those known individuals.
If you haven't already, be sure to check out our complete Campaign Monitor integration to see if it's available in your Campaign Monitor account. Otherwise, continue below to see how you can send via Campaign Monitor without the integration.
Passing Merge Fields in A Survey URL: How It Works
GetFeedback allows for the tracking of specific responses using merge fields that are passed at the end of a survey URL (Wait! What's a merge field?). Merge fields are required if you'd like to track responses from specific individuals. For example, here are a couple of merge field names that can be used to identify a specific person:
Email = email address of the person receiving the survey
Name = this could be the full name of the individual receiving the survey
SubscriberID = this could be a specific subscriber ID that can be attributed to a specific individual in a Campaign Monitor list
Merge fields can be manually entered at the end of a survey URL link, or more commonly, generated directly by Campaign Monitor using dynamic content tags associated with a distribution list.
First, copy the link of the survey to be distributed from the "Distribute" tab inside GetFeedback. The survey link will look something like this:
Next, access a Campaign Monitor account and build out an Campaign. In the design phase of your email campaign, you'll have the option to include a link or a button to your survey URL. The Canvas editor in Campaign Monitor might look something like the screenshot here:
Within the Campaign Monitor Canvas editor, any text can be converted into a hyperlink by selecting the desired text and clicking the link icon and adding a URL. Or add a Canvas button element as in the screenshot below. URLs from either links or buttons can include dynamic content tags. Read more about Campaign Monitor's dynamic content tag system.
For this example, the Campaign Monitor dynamic content tag for an email address is [email]. Simply adding the text ?email=[email] to the end of a GetFeedback survey URL will record the recipient's email address when the survey is taken and can be used for both reporting or adjusting the flow of the survey via logic.
Finally, as shown below, Campaign Monitor provides the ability to preview an email campaign prior to distribution. As shown below, the recipient will not see the merge fields within email URLs; however, GetFeedback will automatically track the recipient and attribute survey responses to that individual.